UX Researcher
Shaping Digital Experiences Through Data and Empathy
Helping organizations enhance user experience with research-driven insights, shaped by my expertise in SEO and UX Design.
SEO That Drives Traffic
I uncover keyword gaps, optimize site structure, and implement strategies that boost visibility and rankings.
UX That Converts
I design intuitive, user-centered experiences that guide visitors toward action and improve site performance.
Content That Connects
I write and structure content that speaks to your audience and supports both SEO and conversion goals.
About Me
My journey started with a curiosity about how users interact with websites, which led me to a degree in Interaction Design and eventually to SEO. As an SEO Specialist, I used data to improve site performance and user engagement, but over time, I realized my true passion was in understanding the "why" behind those interactions. Now, as a UX Researcher, I focus on gathering user insights through research and testing to help businesses design better, more effective digital experiences.
With a strong background in data strategy, site optimization, and user behavior, I combine analytical thinking with empathetic design principles to inform every phase of the user experience.
Where My Passion for Digital Experience Began
Case Studies
See My Recent Work
A collection of client work and personal projects that showcase my skills in SEO, UX, and content strategy.
Agency Experience: RedBrick Web Solutions
Worked with clients across home services, SaaS, and finance industries to deliver SEO-optimized conversion-focused websites.
Case Study: Aligning UX With Business Goals
A strategic UX rewrite and journey map turned this homepage into a conversion engine, boosting user engagement and business inquiries.
Passion Project
SEO & Website Design
I began a passion project with a local jewelry business to enhance their digital presence. By refining site structure for SEO and local search visibility, and redesigning the site for stronger visual appeal and smoother user flow, this ongoing work allows me to continue developing my SEO expertise.
FAQs
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A: I enjoy collaborating with clients to understand their goals, translating their vision into actionable plans, and seeing projects come to life with measurable impact.
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I learned how quickly skills can be developed with genuine curiosity, practice, and a courage to ask questions. Jumping into unfamiliar territory is a challenge I truly enjoy because it provides amazing opportunities to grow and adapt.
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I always start by listening. Many clients feel overwhelmed by digital strategy, so I help clarify their goals by asking the right questions. From there, I craft a solution that fits their objectives and capacity. This may be a website audit, a redesign, or a content roadmap.